To change the world, all it takes is

One Insane Idea

Everyone has the right to come up with a big, beautiful, business idea.
It is not a matter of chance, it is a matter of craft.

Buy Now Submit Your Idea

In Partnership with

✦

The Toolkit

Take the 'Mirror Technique'

Using safety pads for cyclists as a starting point, create safety pads for the elderly.

Take the 'Cornerstone Technique'

Using pockets as a cornerstone, make attachable pockets that can be stuck inside bags.

Take the 'Money Block Technique'

Find what the user really wants to pay for, like a last minute stay, and create on demand caravan rooms.

So, what's your

BIG
IDEA

If you've read the book and come up with your own business idea, send it to us and -

Our partner investors will evaluate them.

Submit Your Idea

Apoorv Singhal

Startup Leader &
Innovation Advocate

About The Author

Apoorv Singhal is a startup leader in new-age logistics, building a coldchain ecosystem for transporting critical vaccines. After completing his MBA and working for Godrej and PwC, he followed his passion to build and grow products in startups, and is now working doggedly on his own passion projects.

As a part of Godrej’s innovation cell, Apoorv was fascinated by the principles of Design Thinking and innovation, and started giving his own workshops to students and young professionals. Through the years on innovating in the new, chaotic age of entrepreneurship in India.

Realising that aspiring founders often falter coming up with strong, feasible and viable ideas, Apoorv worked on a briefcase of easy ideation tools that could help young enthusiasts build breakthrough ideas. Eventually, he decided to convert this toolbox into a book over a laborious year, and at the time of writing the book, AI wasn’t good enough to do it for him.

Book Reviews

"Young folks may often struggle to figure out the right business idea, and this book has a brilliant toolkit to get started."

Kunal Mundra
Founder and CEO, Astranova Mobility; Ex-CEO, Cars24

"When books are written by operators, it shows. The techniques in One Insane Idea on how to build new-age business ideas are invaluable."

Naiyya Saggi
Founder, Babychakra and Co-Founder, The Good Glamm Group

"The book mirrors real life far more closely than most, and will resonate with anyone who wants to build a real-world business."

Nitya Agarwal
Investor, Info Edge Ventures; ex-VP, Investments, 3one4 Capital

"One Insane Idea offers a super-structured approach to ideation that aspiring founders can actually use."

Sairee Chahal
Founder, SHEROES and Appreciate Capital

"The next generation is more fired up about entrepreneurship than ever. One Insane Idea is a wonderful starting point. "

Dr Arjun Vaidya
CEO, Dr Vaidya's and Co-Founder, V3 Ventures

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